... Firstly, the BIG News!
After 17 months of extensive campaigning through World Vision Australia's Don't Trade Lives campaign, we can chalk up a victory for the cocoa farmers of Ghana and STIRRERS across Australia. Cadbury is going Fairtrade!
"Fair cocoa pricing is the difference between children wielding a machete in the cocoa fields or a pencil in the classroom", states Rev Tim Costello, in this media release that accompanied the news.
Cadbury Customer Service
Following the amazing announcement yesterday that Cadbury Dairy Milk will soon be Fairtrade Certified in Australia from next Easter, I decided to email their customer service team to congratulate them on the great news.
Within 16 hours (which I think is a pretty good turnaround for email customer service) I received this response:
"Mr Preston,
Thank you for taking time to contact us regarding our recent announcement that Cadbury Dairy Milk will be going Fairtrade in Australia. We value any feedback, especially positive feedback like yours.
Cadbury Dairy Milk is the first major Australian confectionery product to achieve Fairtrade certification.
This means that farmers who grow the cocoa beans we use in our Cadbury Dairy Milk will receive a Fairtrade minimum price for their cocoa and over 40,000 Ghanaian Fairtrade farmers and their families and communities will immediately benefit.
It also means that fairer prices under the Fairtrade system will help farmers tackle poverty and grow their businesses, and the Fairtrade premium paid by Cadbury will provide new investment in community infrastructure such as schools, roads, and access to medical services. In addition, Fairtrade certification means better labour standards as Fairtrade standards explicitly prohibit the use of forced or slave labour.
Cadbury Australia believes that Fairtrade certification for Cadbury Dairy Milk is the right thing to do. It builds upon our existing commitment to improve the livelihoods of cocoa farmers through our $100 million investment in the Cadbury Cocoa Partnership.
To learn more about Fairtrade Australia, please visit:
http://www.fairtrade.com.au/
To learn more about the Cadbury Cocoa Partnership, please visit:
www.cadbury.com/ourresponsibilities/cadburycocoapartnership/Pages/cadburycocoapartnership.aspx
Once again we thank you for your feedback.
Kind regards,
Tracey
Consumer Services
"Mr Preston,
Thank you for taking time to contact us regarding our recent announcement that Cadbury Dairy Milk will be going Fairtrade in Australia. We value any feedback, especially positive feedback like yours.
Cadbury Dairy Milk is the first major Australian confectionery product to achieve Fairtrade certification.
This means that farmers who grow the cocoa beans we use in our Cadbury Dairy Milk will receive a Fairtrade minimum price for their cocoa and over 40,000 Ghanaian Fairtrade farmers and their families and communities will immediately benefit.
It also means that fairer prices under the Fairtrade system will help farmers tackle poverty and grow their businesses, and the Fairtrade premium paid by Cadbury will provide new investment in community infrastructure such as schools, roads, and access to medical services. In addition, Fairtrade certification means better labour standards as Fairtrade standards explicitly prohibit the use of forced or slave labour.
Cadbury Australia believes that Fairtrade certification for Cadbury Dairy Milk is the right thing to do. It builds upon our existing commitment to improve the livelihoods of cocoa farmers through our $100 million investment in the Cadbury Cocoa Partnership.
To learn more about Fairtrade Australia, please visit:
http://www.fairtrade.com.au/
To learn more about the Cadbury Cocoa Partnership, please visit:
www.cadbury.com/ourresponsibilities/cadburycocoapartnership/Pages/cadburycocoapartnership.aspx
Once again we thank you for your feedback.
Kind regards,
Tracey
Consumer Services
CADBURY PTY LTD"
Nice work Cadbury !!!
